About this Course

This document has been produced by the Course Coordinator. Courses and any arrangements for courses including projects and staff allocations as stated in this publication are an expression of intent only.  The School of Design Studies reserves the right to discontinue or vary arrangements at any time without notice.  Information has been brought up to date as at 7 July 2012, but may be amended without notice by the School.
July 2012 © School of Design Studies, College of Fine Arts, The University of New South Wales.



Course Staff
Course Coordinator: Dr Katherine Moline
                                 Room                  G107
                                 Phone                 9385 0652
                                 Email                  k.moline@unsw.edu.au
                                 Consultation time  Thursday 1-3pm

Lecturers:                  Lauren Vassallo    l.vassallo@unsw.edu.au
                                 Ian McArthur        ian.mcarthur@unsw.edu.au

Teaching times and locations   Monday 9-12pm, F209 / F219  
COURSE INFORMATION
Units of Credit:                         6UOC
Hours per week:                       3
Course Description
The complexity and density of information and data have increased with the integration of information in a greater range of private and public contexts. This course involves cultural, historical, and practical exploration of typographic and publication genres from a design perspective. The relationship between typography as an expressive medium and its technological development is explored through a series of studio workshops. Publications such as books and magazines in print and screen media are developed to gain an advanced understanding of dynamic typography, print and screen architecture and information layout for publication.
Course Aims                           
This course explores cultural, historical and practical aspects of typographic and publication design. As the complexity of publication design has increased with the integration of information in a greater range of contexts, the designer’s role has changed significantly. Students explore the emerging relationships between typography, publication design and technology. Books and online publications in print and screen media are developed to gain an advanced understanding of dynamic typography, page and screen architecture and information layout.
Teaching Strategies:                
Lectures                          disseminate information and generate debate
Demonstrations                guided, collaborative and participatory learning
Studio practice                 independent practice, experimentation, self reflection and review
Tutorials and peer review   small group and reflective learning
Field trips                        collaborative and participatory learning.
Approaches to learning and teaching
The course is informed by a blended, learning and teaching framework that is student-centred and provides experiential learning opportunities. The course aims to create a stimulating and challenging environment that actively involves you in individual and small group design projects. The projects are structured to develop your practical and theoretical knowledge and skills in self-directed design processes. This approach to learning and teaching aims to draw out and reflect on the rich diversity of your experience in a cooperative climate.


Learning Outcomes


On successful completion of the course it is expected that you will be able to:
1
Describe a range of historical and contemporary approaches to typography and publication design
2
Demonstrate understanding of visual hierarchy for designs in both print and screen contexts
3
Experiment with conventions and innovation in print and screen publication design using advanced typographic structures
4
Discuss cultural associations communicated by typographic treatments
5
Develop innovative typographic and publication concepts that address current issues
6
Specify dimensions of a Rapid Prototype letterform and design style-guides and reproduction processes for online publication design
7
Design outcomes that address a deadline, budget, and the needs of an identified audience
8
Work collaboratively in groups for print and online publication production
9
Prepare and present prototypes of typographic and publication designs at an advanced level

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