Discussion Point 3 - Alana Dimou

Traditional typographic conventions are more relevant than ever. Considering the ease, speed and availability of designing tools I believe it remains paramount certain rules are maintained and respected. Though the aforementioned accessibility of tools gives rise to experimentation in layout design in every good spread lies at least some remnants of traditional rules.

This page from an old Women's Weekly magazine of the 50s is evident of a very strong grid. The page is divided in half horizontally with the lead image at the top and columns of recipes and instructions towards the bottom broken up only but a small graphic of the flag. There is little white space so as to fit as much information as possible onto the page.

This image from 8 Faces magazine still show evidence of a grid however on a much more subtly scale. The page is divided into thirds vertically with lead quotes paralleling each other in the same, highlighted green. White space plays an important part for the sake of aesthetics. It's obviously not as straightforward as the Women's Weekly example however without the grid and colour scheme this modern design would at risk at looking, well, a mess.

Therefore I believe traditional typographic conventions should remain and important part of modern design.

References

http://bessgeorgette.com/blog/2011/09/16/springtime-fashions-16-september-1950/

http://www.typetoken.net/publication/8-faces-magazine/