Discussion 5 New Trend AND Reflection

I definitely believe that with the growing demand of the need for immediacy and global access within our society, online publications are definitely becoming more popular then its hard copy version. However, in saying that there are those that make a point by only using and enjoying hard copy types, such as typography designers, people who value the printed copy and even certain demographics-older members of society who have grown up with print, who are used to that version, who feel they are not tech-savvy and those who feel it just does not have the same impact that print has. Just take the Distillery for example, this letterpress company relies on printed branding and design, letterpress and stationery. It is highly specialised and delivers amazing and beautifully presented printed works, they have taken such a vintage inspired, antiquated typography style and reinvented to attract contemporary demographics and appeal to people, nostalgically.
The Distellery focuses on every detail, and makes a point about careful selection of card stock/media, as this is what sets them apart from the online versions, as it can be very easy to imitate letterpress or other styles of typography virtually, even textures, however the tactility of card stock can not be as realistic as in print.

REFLECTION:
This course has been an educational experience in developing my typography skills and knowledge. It has really harnessed my techniques of layout, design processes and creative thought, grids and guides, colour palettes and media types.
I have never done letterpress before this class and so I found it really wonderful and eye-opening to experience creating something 'handmade' from scratch, without digital manipulation. Letterpress helped me understand digital media on a deeper level, as I was able to consciously see the process from selection to execution.
I really enjoyed our excursion to 'The Distillery' as it has inspired me to create unique and aesthetically pleasing works.
I feel that we had free reign with our ideas, although we had enough limitations in terms of design conventions and constraints to avoid getting out of control.
Overall, I really loved this subject and would recommend it to other.