Alison Leach - Typographic Content (Discussion Point 3)

Discussion Point: Select two innovative typographic designers - one pre-digital (1984), the other contemporary. Provide a brief comparative analysis of their contributions to typographic practice supported by relevant examples of their work.

Typographic Designer #1 ( DIGITAL) -Roberto Blake:

I choose for my digital designer Roberto Blake. Roberto Blake is a graphic design and Digital Artist from new York who has been working in both Photoshop and Flash commercially for over seven years. After recently being published in Advanced Photoshop Magazine, Roberto Blake has extensive experience in Print Design, Photography, Logo Design, Branding, Layout Design and Websites.

He utilises digital technologies to combine his understanding and passion for graphics and illustrations with typography, especially in advertisements and magazines. This utilisation of digital technologies allows him to effectively manipulate and recreate innovative designs from his imagination to suit a particular brief.

Below are illustrations of his works where he utilises graphics and illustrations to create forms of typography for digital works.

i. Starchild 7 Title:

Within this design Roberto Blake has utilised both photoshop and indesign to recreate a star like type to create a film like representation of typography.

i. Ki-Bambiino Logo:

Within this design Roberto Blake has utilised both photoshop and indesign to recreate a star like type to create a film like representation of typography. Roberto has incorporated graphics into and amongst the type for this logo and although the typeface itself is bold and simple these graphics make up the logo itself.