Discussion Point 2-Typographic Content

Zuzana Licko born 1961 is a typeface designer. After she purchased a Macintosh in 1984, she discovered a new path for typography and typeface design.

‘the early computers were so limited in what they could do you really had to design something special.’

Thanks to digital advancements, rather then inventing a new typeface altogether, designers were able to update/reinvent the original typeface. Licko, in the 1990’s worked to revive two types-Mrs Eaves-which is based on Baskerville and Filosofia-based on Bodoni. Both are Licko's personal interpretations of their historical models and each features extensive ligatures.

A unique typeface has become a must-have accessory among contemporary brands. It is partly due to the expansion of client-initiated design that the flow of new typefaces prompted by the technological changes of the late 1980s has continued unabated into the new century.

                          

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Max Miedinger, born 1910, was a type designer, initially working as a typesetter, later becoming the in-house designer at the Haas Foundry in Switzerland. 

In 1956 he was commissioned to design a new san-serif typeface which was to be a modern version of the typeface Akzidenz-Grotesk. Miedinger thus creates the Haas Grotesk, which in 1960 changes from Nues Haas Grotesk to what we now know as Helvetica.  

Helvetica was designed to be neutral as it was based on the principle that “type itself should give no meaning.”  Companies were looking for change after the European war and to deviate away from the decorative and loud that had been used in advertisements.

           

http://www.josephdigioia.com/index.php?/thesis/the-new-new-typography/

http://www.emigre.com/Bios.php?d=10

http://www.eyemagazine.com/feature/article/digital-type-decade-full-text

http://upscaletypography.com/?p=365 

http://www.behance.net/francescodelrosso/frame/1072193

http://www.linotype.com/522/maxmiedinger.html 

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