Discussion Point 2 - Alana Dimou

John Baskerville although a successful businessman is best remembered for his development of the typeface Baskerville.

With solid foundations in stone-cutting and paper-mache work he founded his own business whereby he gained popularity from the likes of Ben Franklin and as such many of his designs were incorporated into official federal publishing. Some notable works include Milton's Paradise Lost, Paradise Regained but more notably his Bible, printed in 1763.

With his evolution of print work and expanding business he was able to develop a technique to product a smoother white paper to showcase his strong, black type. HIs large leading and margins soon became his trademark.

The typeface was revived in 1920 by designer and classical typographer Bruce Rogers.

Carol Twombly, an American calligrapher, worked as a type designed for Adobe Syste,s in the 90s. Her typefaces are of a much more commercial nature drawing inspiration from ancient scripts; notably Lithos which drawn inspiration from ancient Egyptian type (think a more refund Papyrus) and Trajan, an epic Roman style typeface, which has iconically made it's way onto almost every single movie poster in the past decade.

References

 http://ilovetypography.com/2007/09/23/baskerville-john/