Welcome back - I hope you had a great break

Hi Everyone, welcome back after the Semester break. I hope you had a chance to rest up. Ok, let's get into it.  There are two lectures to review this week - together Visual Hierarchy and Grids provide a good grounding in two essential components of publication design - in both print and online contexts.

To support your further in developing some basic understandings about these crucial theoretical frameworks for publishing Tony Pritchard's video's on Vimeo are a good reference.


Typographic Hierarchy from tonypritchard on Vimeo.
Take some time to have a look at Pritchard's other videos (particularly this one) as there are some very useful observations and useful tips and information around our current focus.

So, Lauren and I are looking forward to your responses to the lectures - and of course the commencement of the group project. Have a great week!

Studio Research and Discussion
There are also more research tasks associated with these lectures and it is important to take note of these. You'll also find the tasks described below after the Visual Hierarchy lecture and also find them referred to in the course notes about the project briefs.

Discussion Point: How has use of visual hierarchy and grid evolved with the emergence of digital technologies over the traditions qualities and potential constraints inherent in letterpress? Find 2 examples to compare and contrast. Post your response to the Studio Blog.

Self-directed: Research and develop methodologies for accessing, developing and producing content for the Project 2 publication. Individually set up a grid appropriate to the concept for the Project 2 publication.