Visual Hierarchy and Grids - Elki Lemmetty

New technologies have enabled visual hierarchy and grid systems to expand beyond the limits of traditional letterpress. Styles have become more abstract and flexible and visual manipulation has created new variations of scale, colour, layering and placement. Traditional technologies created grid systems based on the limitations of letterpress equipment, although highly affective and appealing traditional letterpress lacked ability to create free flowing forms, and complex manipulations.

New technologies make visual hierarchy and grid systems more flexible and spontaneous, giving the designer new skills and options with fewer limitations. New technologies also enable designers to work quickly and efficiently, allowing them to test multiple options of hierarchy and grid systems before choosing final design.