Discussion Point 1 - Alana Dimou

Due to the accessibility of programs such as inDesign, in stark contrast to the niche world of heavy letterpressing, grid layout and design has become a far more simplified process. Visual heirachy remains paramount in modern grid design however, like the process, its general design has become more simplified and dare I say 'chic' for the sake of aesthetics.

As you can see from this old newspaper clipping as much information as possible has been crammed into the one page. There are varying fonts of varying sizes in attempts to grab the reader's attention amongst the slew of words. Leading, and in fact general design, is based entirely on practicality to fit as much information as possible on the one page, reflecting the notion of the heavy letterpress process.

On the flipside we find pages from a recent volume of Kinfolk magazine. White space is luxurious, the grid is entirely simplified. This has a lot do with the ease, efficiency and dramatic decrease in price of paper and printing; information can be spaced out across many pages for the sake of an easier reading experience.