Monday, August 6, 2012

Welcome back - Week 4 already!

Having begun to work on your own experiments with the process, and in combination with the excursion to The Distillery, you are now beginning to become familiar with some of the basic techniques of Letterpress Printing. With this in mind I would like also the get you thinking about how the tools, process and techniques of Letterpress might be combined with new approaches to making and typographic practice such as Rapid Prototyping.

http://www.fastcodesign.com/1662896/freedom-of-creation-unveils-customizable-3-d-font

The above image is from an interesting article exploring just this.
The Dutch rapid-prototyping juggernaut Freedom of Creation has released an arty new font designed explicitly to be printed in 3-D. The result is a snaking, spiraling, sinewy typographic sculpture that's totally customizable and would look right at home on the mantle.
Ok, sticking with the use of new technologies within experimental typographic practices these images (above) and videos showing experiments with 3D Printing and sculptural graffitti are quite interesting - at the least showing us the potential of creating complex forms that might be deployed in letterpress.


http://helloantique.blogspot.com.au/2010/05/3d-print-of-graffiti.html
There is plenty to do of course. Some of you are yet to post your material about your selected typeface. The post we have are all very informative and build the content here nicely. Then there's the current studio project. Although that deadline seems a few weeks off, time is acually pretty tight in the studio and it's crucial to use the time to focus on the refinement of your design for Project 1.


These are the things to keep in mind as you prepare the final submission over the coming weeks:




In the project ‘Letterpress Booklet’ you will engage with notions of ‘typographic voice’ and specialist
type history. The booklet shall present three newspaper headlines you are asked to modify and layout to 

express an aspect of contemporary media experiences.
 

Each page of the booklet will be a single-colour design printed on two sides, which demonstrates an 
advanced knowledge of display typography, and an understanding of the history of the design 
surrounding your chosen types.
Design Specifications:
— Demonstrate the application of illustrative/display typography
— Size: self-directed (consider an appropriate size for your chase, type, etc.)
— You may explore different materials for printing on, suited to your design
— Single colour design, printed on 2 sides
— The postcard will be printed in wood type
— A considered design which includes visual hierarchy, scale & proportions, word spacing, 
line-spacing and letter spacing, etc.)
Although the research and concept development have been evolving over the duration of the project
to date remember that we will be assessing the whole as a package including your work in the earlier 
stages. Don't neglect the Assessment Criteria.

Assessment
PROJECT 1: LETTERPRESS Booklet
Studio Research
Concept 
Synthesis
Presentation

Ok, have a good week and do let us know if you have any questions or problems with the current project.

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