Week 5 - How brilliant!

Firstly I must say the excursion to the Distillery looks like it was excellent fun! A great post from Lauren too.

This week and next week are all about refining and finalising your response to Project 1. We hope you've found the process a rewarding one. I note there was some confusion about when the deadline to Project 1 actually is, however as Lauren has clarified we will go with Week 7 as the final deadline for Project 1.

Last week I began to focus your attention on the design considerations. This week I want to reitterate the importance of also considering the the Assessment Criteria which are as follows.
Please ensure you are taking them into account when preparing your submission for
Project 1 - Letterpress Booklet.

Assessment Criteria:	EXCELLENT	GOOD	AVERAGE	VARIABLE	POOR
Studio Research (20%)
Demonstrated understanding of a range of historical and contemporary approaches to letterpress typography.
Evidence of understanding of visual hierarchy for typographic designs in print
Design Concept (40%)
Documentation of experiments with conventions and innovation in print publication design using advanced typographic structures.
Effective contributions to discussions about diverse cultural associations communicated by letterpress typographic treatments.
Presentation of innovative typographic concepts that address current issues.
Designed proposal for letterpress printing produced as a Rapid Prototype letterform.
Design Synthesis (20%)
Designed outcomes that address a deadline, budget, and the needs of an identified audience.
Worked collaboratively in groups for print publication production.
Design Presentation (20%)
Prepared and presented prototypes of typographic letterpress publication designs at an advanced level.

This week's additional resource is a very nicely put together short film about letterpress.
Do check it out.

Letterpress from Naomie Ross on Vimeo.
 Stay tuned. See you next week.